When a Fortune 100 technology company decided to spin off its multi-billion dollar semiconductor manufacturing operation, they needed to develop a unique and compelling brand to promote the new enterprise. They turned to their long-time advertising agency partner for the naming study and new identity system. But what to do about their massive library of marketing material, packaging and web pages? Thousands of items needed to be updated before the new venture was debuted.

So they turned to their internal creative marketing group operated onsite by Liaison. We added thirty designers, copywriters, videographers and project managers to our team. We brought in all of the computer equipment, software, infrastructure and management needed to get the job done in less than 90 days - and at a fraction of the cost of what an outside agency would have charged.

Once everything was rebranded and the new company was launched, we scaled back our operation to meet the ongoing demand. And today, years later, our customer still counts on our rapid response to their constantly evolving business needs.